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Runways all over the world often serve as trend predictors for fashion and beauty in the upcoming year. As 2025 comes to an end, one front-runner makeup trend has emerged on and off the runway: eyeshadow.
With unlimited options of streaming services it can be a challenge for artists who are just starting off to actively build their following and choose apps that will give them the most exposure.
While the process of getting a film into a film festival may seem long and tedious, the attention and momentum that the film can receive can transform both the film and the filmmaker’s career.
Trade shows and expos are the life and soul of indie beauty brands and creative artists. Here are the unmissable events shaping the future of the beauty market.
Building credibility through social media sounds easy but it requires intention, consistency and most of all authenticity.
During a time where fast-fashion has become a dominant force in the industry due to high accessibility to current trends and low prices, it puts environmentally focused labels on an uneven playing ground as the mass market gravitates towards cheaper deals in exchange for keeping up to date with trends.
As the clean girl aesthetic, hybrid products, and Y2K nostalgia continue to dominate in 2025, the real question for 2026 is how indie beauty brands can stay relevant and profitable by leveraging these trends.
The ongoing transformation for traditional media - galleries, critics and print publications - compared to digital platforms today is particularly pronounced in the art world.
Many small businesses have been participating in the matcha craze by promoting new creations.
It has become extremely common to see big-name influencers promoting products even when there seems to be no correlation between the two.
Physical media collection is a hot ticket right now. This is primarily a credit to the resurgence of the Y2K era. By releasing physical media, indie artists can create a tangible relationship with their audience.
Recently announced Daniel Caesar has been going around different cities in the US doing free pop up concerts. Are pop-up concerts an effective way to market a new album release, or are they too chaotic to manage?
How can destruction function as both a creative process and a self-promotion strategy for artists – helping them communicate emotion, authorship and identity while reaching global audiences through short-form media?
What moments kicked off the sea moss craze? Recents trends have promoted sea moss because it helps with clearing skin and bloating.
Ragebait has become more normalized, especially on social media, where brands purposely voice the minority opinion in order to go viral.